UBC Day Three: Future Musings.
As I mentioned in the first post (if you missed it!) I’m participating in The Ultimate Blog Challenge. Welcome to Day Three! Our prompt was to write about our future and where we want to take our blog/website, and in my case, shop. I felt this was a little boring, and wanted to put a spin on it so I asked my friends and family for ideas. My grandma came up with a good one! So grab a cuppa, cozy up, and read on!
I work at a local breakfast place and bake shop where I do waitressing and prep work in the kitchen. I had every intention of writing this post as soon as I got home, but once I did, I got hit with the zzz’s. The house cat (Nova) pressured me into a nap… You’ve obviously got to listen to a cat when it comes to naps, they’re the masters of rest and relaxation. How could you not? Here she is below.

The Future of Whimsy Brooke
While I don’t necessarily know what’s in the future for my business, I would hope it to be a successful one! I know there will be lessons to be learnt the hard way, extremely challenging times, seasons where I’ll want to give up, etc. But, I’ve got God on my side, so even through all this I’ll count it all joy. I’m also a chronic optimist, and enjoy putting a positive spin on things. Like Pollyanna and her “glad game” – life is hard – but that’s what makes it beautiful. It’s not worth it to be miserable. Maybe my business will outgrow itself and I’ll have to expand and find headquarters. But, maybe it won’t. Either way I’ll pivot and make things work.
Dreams, Dreams, Dreams!
It’s always been a dream of mine to have my own brick and mortar store.
From a young age I was quite the little entrepreneur – I would do Kool Aid stands with my dad. I remember drawing out a layout and planning a business idea with my childhood best friend. It’d be a bookstore, cafe and art studio all mixed into one. Imagine grabbing a coffee (or tea!) buying or bringing your own book, browsing local art and possibly creating some yourself at one of our workshops. So fun!

In my early teens, I started a Baby Sitters Club – we even got into the local news for it! Then in my early thirties I started my first business but I wasn’t in a good mental state, so I had to close it.
Childhood dreams are the absolute best, and sometimes they come true…
Owning a Business + What Comes With It!
As I honed my entrepreneurial skills… I found I loved people and sharing my passions with them. I discovered something was missing in the sticker and stationery market and so, Whimsy Brooke was born. But first, I had to prepare – when I got into planners (mainly Happy Planner) I started to PR for some Canadian sticker shops. I sort of got some insight of what it takes to own a small business. But, I didn’t dive in fully until a close friend encouraged me to officially start my business. Once I got it up and running I realized how much work and effort it takes to build and keep things running. But I believe it’s oh so worth it… the customers make it worthwhile, seriously – each and every order, every kind word and review, etc…

I’ve been asked a few times at markets where my actual store location is. This is an over the top compliment as I’ve only been in business for a little over a year now – I started in March of 2025. Being able to curate and sell things that make people smile would make life all the brighter (for everyone involved!) so it would be a win-win.
So – is it still one of my dreams? Yes, I believe so… but we’ll see what the future holds.
Maybe one day there will be an actual Whimsy Brooke storefront. I do know this will take a whole lot of work and in the current economy I don’t know how realistic it is – but, hey – I’m not much of a realist after all. Either way, I’d love for you to be a part of it. Make sure to subscribe if this interests you?

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Hi Natalie,
Today I visited a beautiful Canadian town called Niagara on the Lake. It’s character is built around small entrepreneurial shops along its main streets. It is like traveling back in time to when people meant as much as profit.
Choosing a location for your business is a critical step in setting up a successful shop.
Blog on!
Hi Doug,
Oh, wow!! That sounds absolutely lovely! I hope you had a good visit! I just looked it up and it looks so quaint. I’d love to go sometime. I agree with you about the time where people meant as much as profit, nowadays isn’t the same. Thanks for reading and sharing your thoughts. Maybe one day you’ll visit my future shop?
Before I retired I had an online paper crafting business. It was fun, but a ton of work!
I was doing Happy Planners for a few years. I still love them!
Oh, wow!! That’s so neat! What type of paper crafts did you sell? I really want to make my own paper… I have a friend that does and it seems so fun! I agree, having your own business is so much work…
Ahh! A fellow Happy Planner?! I would still be into it, but I found it got to be too expensive and there was a couple things I started to not like about the community. I do miss planning on paper though!
Hope you’re doing well!
It is so cool that your grandmother was the one who gave you the idea for this post, because sometimes the people closest to us know exactly what we need to say. The fact that you were already dreaming up detailed business plans as a kid makes total sense when you look at what you are building now. A bookstore, cafe, and art studio all in one place sounds amazing, and I really hope you get to make it happen someday. I will definitely be following along to cheer you on.
Ahhh! A comment by Paul himself? Thanks so much for taking the time to read and comment. I appreciate it!
That’s so true. I love talking to my seniors and gaining insight from them. My grandmother especially, always has a listening ear and wisdom ready for the taking! I adore her.
Thanks for your kind words and support. It means a lot that you want to follow along and cheer me on too! You’re the best!!
Also, thanks for organizing this challenge – I’m so excited to see where it takes me and my blog!
it sounds wonderful Natalie – dreaming big – and I adore the photos, beautiful images of the cafe 🙂 alice
Hi Alice!
Thanks so much for reading and commenting! Isn’t the cat too sweet? Love her.
look at the sleeping cat – all curled up in a circle – so very cute indeed! 🙂 alice